Why They Choose Someone Else presented by Ron Vaimberg

Great rates. Great service. I answer my phone. I really care about my clients.

The lender competing with you to win agent relationships said those same four things this week. Same order, roughly the same tone.

The agent heard both of you. And they struggled to tell you apart.
 

That was never a script problem. When both sides sound identical, quality stops being the thing that decides it. The tiebreaker becomes inertia, whomever was there first, and that is likely someone before both of you ever called this week.

Now think about the deal you lost to a competitor. You were priced right. You did the work. You lost the deal. You assumed it came down to rate. It usually didn’t.

Ron Vaimberg. Forty-one years in this business, twenty-nine of them training originators — north of 300,000 across three countries. On Wednesday, August 26th at 1pm ET, he's running a live session on what actually happens in the moment an agent, or a borrower, picks another lender or loan officer over you.

Sixty minutes. No cost.